Product Overview

Signature Workflow: Phone → Shelf → AI → Insights

Field reps use a mobile-friendly experience to capture shelves, price tags, and displays. Field Intel processes each photo to identify products, facings, shelf position, and tag prices. The result is a structured dataset that powers dashboards and alerts for leadership.

• Capture shelves, coolers, off-location displays, and POS.
• Automatically extract product, price, and competitor data.
• Link observations to specific stores, programs, and time periods.
• Push summarized insights to your analytics stack or BI tools.

Smart Surveys and Guided Checks

Surveys route reps through the right questions based on store type, program, and brand priorities. Logic ensures consistent coverage while keeping visits fast.

• Configurable templates by chain, channel, or region.
• Branching logic for on/off premise, chain vs. independent.
• Offline capture for low-connectivity environments.

Pricing and Promotion Intelligence

Price positioning is critical for beverage categories. Field Intel focuses on pricing and promotion execution as a first-class concern.

• Record shelf and promotional prices side-by-side with your expected targets.
• Monitor competitor pricing to understand price ladders and undercuts.
• Track promotion execution and understand which programs drive real shelf movement.

Execution and Issue Management

Capture issues and opportunities in context, then track them through to resolution.

• Flag out-of-stocks with photos and counts.
• Mark missing displays or incorrect POS materials.
• Escalate issues to account or region owners.

Leadership Dashboards and Reporting

Executive and manager views focus on coverage, execution quality, pricing position, and risk.

• Store and region scorecards.
• Program-level execution views for key promotions.
• Drill-down capabilities from national roll-ups to individual store visits.

Photo → AI Tagging Pipeline